Fda crackdown looms
As reported Today:

"...The U.S. Food and Drug Administration now seems poised to pull e-cigs from the market because the agency considers them "new drugs.'' That means they need approval from the FDA, which requires companies to back up their claims with scientific data.
"It is illegal to sell or market them, and the FDA is looking into this,'' said Rita Chappelle, an agency spokeswoman.
Asked if that meant the FDA would crack down on the dozens of mall kiosks nationwide where the product is being sold like perfume and cellphone covers, Chappelle said: "This is an open case. Beyond that I can not comment.''

Informed of the FDA's position, David Burke, Valley Fair's general manager, said Monday that the shopping center is looking into the legality of the product. "All our retailers are required to comply with applicable federal, state and local laws and regulations,'' he said."

From this article it appears from the FDA spokeswomen, Rita Chappelle, that the FDA is getting ready to manuver, but refuses to release what they are going to do and when they are going to do it--Sun

See E-cigarette generates excitement at Valley Fair as FDA crackdown looms - Santa Cruz Sentine